Who We Are?

In contrast to a landing page, your About Us page is the ideal place to accommodate a number of objectives:

• Communicate the story of your business and why you started it.
• Describe the customers or the cause that your business serves.
• Explain your business model or how your products are made.
• Put a face to your business, featuring the founders or the people on your team.
• Incorporate persuasive content (e.g. an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage.

In short, your About Us page is a home for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business outside why they should buy its products: